Digital Marketing Specialist

About Impact

Impact is a technology and consulting company specializing in digital transformation with the vision to grow Indonesia's economy  through helping businesses and the workforce through software, data, education, and community. 

We are a lean company (and will continue to be) with a flat organizational structure, yet we wish to maximize our impact for our nation and eventually the world. Therefore our philosophy is to be (and we are looking for people who are) data-driven, able to identify the real pain points (which is surprisingly hard), and can come up with out-of-the-box yet practical permanent solutions.

Data, brainstorming, and research are essential to live what we preach, so people who are open-minded, goal-oriented, independent yet good team players, humble, and have clear vision and tenacity tend to fit us better. Somehow, people who care about social impact also tend to fit us better, although we still don’t know why.

Purpose & Mission

Our Digital Marketing team has the following goals:

1. Optimize marketing effectiveness

2. Educate business owners on how to grow their businesses

3. Promote our brand to businesses and students

4. Generate qualified leads

As our Digital Marketing Specialist, you will not only work inside the Digital Marketing team, but also with various teams (product, business development, people, customer success) to align digital marketing strategies. Our team has been very small and we are looking for an experienced digital marketing specialist who shares the same vision (and how to get there), can work independently without constant supervision, looking forward to venture into areas other than your specialty, and growing and managing a team. 

Life at Impact

You will work in cross-functional teams and meet great people regularly from diverse backgrounds. We work in an open environment where there are no boundaries or power distance. Everyone is encouraged to speak their mind, propose ideas, influence others, and continuously grow themselves. 

What You'll Do

• Analyze online campaigns and website performances, produce regular reports, and propose recommendations to the team.

• Handle search ads and display ads, including creating new campaigns, execute tests, along with optimizing copy and landing pages.

• Provide content recommendations and manage content writers to produce quality content.

• Determine revenue forecasts and budgets to achieve targeted ROI and maintain positive KPI trends.

• Plan and execute effective marketing strategies to generate qualified leads.

• Manage search engine marketing and optimization (SEM & SEO).

• Bachelor's Degree reputable university from any major (Marketing, IT, Communication, and related fields would be a plus).

• Min. 3 years of relevant experience, preferably in B2B tech market.

• Experience with A/B testing and multivariate experiments.

• Experience in setting up and optimizing Google Adwords campaign.

• Prior experience with using website analytics tools and generating marketing reports.

• Exceptional research and analytical skills.

• Must have traits: Data-driven, out-of-the box thinking, growth mindset, good communication skills.

• Have a passion in building and growing a team is preferred

What's Great about the Job?

• Interesting projects and people.

• Startup culture with direct coordination with C-level for objective and follow-ups.

• Large tech product scope knowledge.

• Great team of smart people, in a supportive, casual, and open working environment.

  ---